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How To Build A List Of Eager Subscribers for Email Marketing

how to build a list of eager subscribers for your email marketing campaign, tips, tricks, strategies that work well
This is a part II in my article series on email marketing. The first part was tagged An Introduction to Social M-mail Marketing. There I talked about several tricks, tips and strategies on how to start a successful email marketing.

In the first part of the series, I discussed strategies like:

  • How to target your email marketing to ensure they stand out from the competitors;
  • How to segment your campaign through analytics
  • Posting a copy of every email you sent out on your blog a way of increasing the shelf life of your email contents;
  • Tips and strategies for following up with email campaigns;
  • Autoresponder, how does it benefit your business, how to make money with it and the likes;
  • How to get your customers to trust you and your products;
  • Things you need to do to successfully build your list; etc. You can check out the article at the link above.

In this part II, I will discuss several strategies running a successful email marketing.

How to Build a List of Eager Subscribers

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogues and such that could keep them updated about your site or whatever is it you have to offer on your site. These promotional materials are sent via e-mail to the members of the list at different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented to receive it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotional offers and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course, you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited about receiving your newsletters and catalogues. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they knew you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect with many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. Such e-book could be
used as a reference for many people. Share the e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate. (If you need such services, you can contact me).

Add e-coupons in your newsletters that will provide special discounts to your subscribers. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next. If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with emails so that you don’t annoy your subscribers.

How To Grab Your Readers Attention With Your Email Subject Line

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry you represent via an e-mail. But that doesn’t mean that all of those who subscribed read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such.

Some are not really interested in receiving e-mails from companies and just treat them as a waste of cyberspace and delete or trash them without so much as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued and become interested enough to go to your website and look around and most especially purchase or acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well-written subject line for your emails. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspects of your promotional e-mail.

Your subject must be short and concise. They should provide a summary of the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed emails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spend only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to”, “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always in your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients' emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.
You may also use titles like "breaking news" as your subject to intrigue your subscriber.

For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.

How To Get Your Subscribers Begging For More

how to get your email subscribers to beg you for more
Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogues updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlour their wares.

With the numerous sites on the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten. Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more.

Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. However, creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe. Keep your promotional materials light, creative and original. Many people are
stressed out as it is. Getting a stuffy business proposal rather than a light-hearted e-mail may just agitate them more.

A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun. Splash some colour in your emails as well as provide some photos and articles that can be related to you but show good news or good light-hearted images as well.

Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye-catching and grabbing that they won't be able to take their eyes off them. Pique their interests. Have good content and article, even if it means investing in an experienced and professional copywriter to write them for you. An effective copywriter should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“ to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buy from you. Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa.

Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that. Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

Can You Really Use Articles To Build Your List?

Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers with the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list, you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time-consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogues and free promotions.

Opt-in marketing uses your list of subscribers to send e-mails to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed by your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles on your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been the rise in the importance of well written, information enriched and keyword packed articles for the content of websites as well as for newsletters. These articles provide the information many are seeking on the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost the reputation of your site. If they are filled with rich information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers to that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should include links in your newsletter so that when other people who are reading it and wants to read more, they may click on the link and go to your site. With the articles you have on your site that are good, they may decide to sign up as well for your opt-in list. This will build your list on autopilot and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

5 Things To Consider When Publishing A Newsletter

5 things to consider when publishing a newsletter
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site as well as boosting the sales and profits of your site or business generally. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the general public about your company and products as well as services. You can keep them posted and updated about what’s going on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

Here are the 5 things to consider when publishing a newsletter

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site: 

1. Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site 

Do not dwell too far on what could be regarded as your field of expertise.  You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff. 

Remember that visitors to a certain site may eventually become regular audience because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2. Ensure that you have well written, information riddled and content-rich articles

Your articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3. Ensure your articles are enriched with facts 

Make sure that you provide true facts and figures so that your reputation as an expert in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way as a result.

4. Provide fresh and new articles that can provide new information to your subscribers

If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they won't get to read what is most important i.e. your ads. They may not open or read any of
your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5. Never use copyrighted materials such as photos and articles

This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued for copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing. You can contact me for your article writing services.

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogues. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted emails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many companies have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to be on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are the three things to avoid when emailing your list.

1. Take notice of your unsuccessful sends. 

These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient. There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time.

There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelt email address, or an email address that was abandoned and erased already. Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses on your list. One common mistake is when an N instead of an M is placed in the .com area.

2. Always provide an unsubscribe feature on your site and an unsubscribe link in every email you sent out 

When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and much more in potential subscribers.

3. Do not provide pornographic or shocking and disturbing content in your newsletters. 

It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided so you don't get branded wrongly by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending emails to an opt-in list.

5 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based business. Even for a small venture such as a niche profit site, an opt-in list can make a world of difference and also add some extra income to your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available on your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogues, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes to an opt-in list. Many people find promotional emails annoying but if you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer will do a lot for your overall success.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get.

Here are seven ways to make money using nothing more than your list:

1. Place advertisements

There are many corporations who will be willing to pay to put their banners and ads on a list of many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This is called a P4P or pay for performance.

Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buy from them, the more earnings you get.

You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

2. Sell e-books or a compilation of your articles on your list

Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

3. Create a network out of your list

Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by

5. making them your partners

Your list will be the bloodline of your growth and increase.

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